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FEATURING KOMAL PANDEY

  • Writer: VA
    VA
  • Jun 21, 2023
  • 2 min read

Updated: Jun 26, 2023

Komal Pandey X NEXA Experience

Here’s to Komal Pandey trying to sell …well a car!


Why become a fashion influencer and shout of your love for the art of dressing up from a-top water tanks (yes, that was a dig at her self-proclamation of being a Bollywood buff) if you will create mindless content for any brand that comes your way! For a few lakhs Komal you will subject your ardent fashion loving Instagram followers to just about anything, really? Also, kudos to Maruti for getting fashion influencers onboard just to increase likes on Instagram, it’s sad but still laudable. Please answer this for us, what makes Komal Pandey a well-grounded authority for selling cars, why should people spend their hard-earned money on a car on the word of someone who works in fashion!

Komal’s take on the collaboration resulted in what we call an empty reel, showcasing nothing but the car’s exterior as she flocks around in her expensive high fashion attire (lovely job there by the way) and the mandatory posing with the front wheel -really old school move Komal -expected more from you in the posing front at least- this was one thing in the collaboration that actually fell in your area of expertise.

Hey Maruti - ever heard of Shivani Pruthvi, Mira Erda, Pragathi Gowda? These women have made a significant impact on the motorsports industry. If your social media team would have chosen a woman from a relevant field, it would have been more helpful to your cause. Here’s a tip, next time don’t just try to get 15 minutes of fame for your product - try and create some value for your prospective buyers. And Komal - try to stick to what you do best - there’s a lot of money left to be made in fashion too!

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